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creative

director, writer, strategist

Today I learned a new term: factotum. It’s a ridiculous sounding word, but I’m going to start calling myself a “creative factotum” anyway because it’s funnier than “I wear a lot of hats.” That said, some hats I wear: 

 

As a strategist, I’ve developed brand identities and campaigns built to introduce the acronyms IBM, SAP, and TSMC to a broader (*cough* younger) audience. As a writer I have unraveled jargon and “instilled warmth” for Gatorade, Mastercard, and Google (daring to inject mirth on occasion). Finally, as a creative director I have built cities inside a book the size of a semiconductor (or at least forced other people to), explained enterprise resource planning with 30 record players, and interviewed Marie Kondo with an AI interpreter. 

 

If any of that makes you want to work with me
(it should!) hit me up here:
me@nolahhicks.com // 662.574.1889

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