Nolan Hicks is a creative factotum. As a strategist, he has developed brand identities and campaigns built to introduce the acronyms IBM, SAP, and TSMC to a broader (aka younger) audience. As a writer he has unraveled jargon and instilled warmth for Gatorade, Mastercard, and Google (daring to inject mirth on occasion). And as a creative director he has built an entire world inside a book the size of a semiconductor, explained enterprise resource planning with 30 record players,

and interviewed Marie Kondo

with an AI interpreter.