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creative director

turntables ~ sap

 

SAP: We need to explain what enterprise resource planning software is but in a way that won’t bore people to death.


 

Me: What if we got 30 record players in a room and used music as a metapho—

SAP: —I love it and what if there was a glowing cube?

Me: Sure we can have a glowing cube.

 

And that’s how my first project as real CD went.

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