strat, writer,
creative director
silicon seeds ~ tsmc
This is my favorite project. TSMC came to us with a simple, but slightly odd ask “we don’t have any products to sell to regular people… but we want them to like us.” Together, we developed a new brand vision, culminating in a manifesto I wrote called "A Small Part of Big Dreams.” With this, we were able to convince the world’s largest and most secretive chip manufacturing to show how big their impact was by purposefully focusing on small things.
To illustrate this, I wrote and directed this brand film that takes place inside a semiconductor-sized children’s book with my friends at BRUT bringing the animation to life. The film opened TSMC’s yearly symposium and we later even printed it as a physical children’s book for their clients.